A click-through is the process of clicking on a web advertisement and going to the advertiser's website. It is also called an ad click or a request. Click-throughs measure the number of times the ads are clicked on instead of how many views they receive.
Many click-throughs occur via Facebook. Facebook does an excellent job of incorporating advertisements related to the user's interests and activities. Every time the user's profile is refreshed new ads are displayed. Many people go to the advertiser's website because the ads are so frequently applicable to their lives. This constant display of advertisements greatly increases the number of click-throughs of many websites.
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