Waco's newest froyo company, YoDreams Frozen Yogurt, was officially opened to the public last Monday. Since then, it has experienced great success and has gathered a following. As an Assistant Director of Public Relations for YoDreams, I have two main goals for the growing business:
1. Establish a stable presence in the world of social media. This involves the creation and maintenance of a Facebook page, Twitter account, LinkedIn profile and Trip Advisor page. YoDreams currently has 32 "likes" on its Facebook page. I would like to see this number increase to 100 by the end of this semester.
2. Develop loyal customers. Returning clients are vital in the business world. They will not only increase the company's revenue, but they will publicize the company's name by word of mouth. YoDreams is one of four frozen yogurt stores in the surrounding Waco area, so establishing loyal customers is essential to the growth of this business.
Both of these goals are currently underway. As the days pass by, the number of Facebook "likes" increases along with the number of customers. YoDreams has great potential and I fully believe they will reach that ultimate potency.
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